Bounce Free Email Made Easy
LET'S WORK TOGETHERAt Apveri we help all types of businesses that use email marketing to reach their customer base, to maintain and clean their email lists. We work on legacy projects to clean existing lists, and we provide API's to maintain clean and accurate email lists as users subscribe or transact with your website, here's a few reasons for why you should keep your email base clean and up to date.
ESPS & ISPS BASE COMPLAINT RATES ON ACTIVE SUBSCRIBERS, NOT TOTAL SUBSCRIBERS.If your list is loaded with inactive emails, you don’t have a sense of your true complaint rate. While many marketers just look at total complaints over total list size, ISPs & ESPs (internet service providers and email service providers) are actually looking at total complaints over number of active email users. Suppose your email to 1,000 addresses arrives at 400 inboxes and generates 10 complaints. A marketer might think their complaint rate is only 1% (10 / 1,000); however an ISP will compute a rate of 2.5% (10 / 400), a rate that is high enough to get you blocked by certain ISPs. ESPs & ISPs started caring about active users when they caught on to a loophole that spammers were exploiting. In an attempt to game the system, spammers started to stuff their lists with inactive email addresses. They did this because inactive accounts will never click the spam button, and therefore, the total spam complaints would stay artificially low. Sneaky!
EXPIRED EMAIL ADDRESSES TURN INTO SPAM TRAPS.Since spammers tend to buy and steal lists, ISPs resort to yet another method to track them down: ISPs mark abandoned email addresses as spam traps. This means that, even if you acquired emails in a legitimate manner, the abandoned addresses may have morphed into spam traps. Hitting even just one spam trap can cause deliverability problems.
EXPIRED EMAIL ADDRESSES TURN INTO UNKNOWN ACCOUNTS.When an ISP sees that you’re sending to a large number of unknown accounts, once again, they will suspect that you are a spammer. In fact, if you hit unknown accounts at a rate higher that 5%, it is very likely they will send your emails directly to the spam folder or will block you altogether.
At Apveri we help all types of businesses improves their email marketing by making contact lists bounce free, improving sender reputations and reducing email delivery costs.
Jordan Marketing Ltd. The Carlson Suite, B8/4 Vantage Business Point Village
Phone: 0843 886 0469